Malibu

Description

Malibu was discovered by three British men working for various spirits companies on a trip to South Africa in the late 1970s when they came across a coconut-flavoured drink. They loved it and were enthused that it “tasted like summer in a bottle”. Seizing a marketing opportunity it was renamed Malibu and was soon being promoted across the globe. Its lower alcoholic strength meant it was initially branded a liqueur which gave it a significant advantage – television advertising for liqueurs was allowed at that time but hard spirits were prohibited from doing so.